Investors
In the golfing world, it is difficult to achieve a level of celebrity that guarantees press coverage, fan attention and PR momentum. However, not only does Scotty Robertson provide opportunity to achieve tournament successes, but by featuring his unique style of play, Scotty Robertson can deliver a level of press attention, fan following and marketing momentum that will provide more than expected. He is in the remarkable position of having “invented” a golf grip, quite by accident, which many believe can and will revolutionize the way the game is played. Scotty Robertson is the only tournament player who uses this method and is the only one likely to for the foreseeable future. His tournament visibility cannot be diluted regardless of the future methods employed by tournament players, even if everyone elects to utilize his unique style of swing.
Scotty Robertson is the original.
Now, in 2010, at 52 years of age, Scotty Robertson is going to finally do what he wished he had done from the very beginning. He will test his unique golf swing against the best players in the world, the professionals on the PGA tour. If successful, it will be one of the most remarkable stories in the history of golf. Along the way, Robertson is sure to capture the imagination of every “baby boomer” golfer, every “hacker” and aspiring youth in the game, as all will gravitate and identify with the remarkable journey of Scotty Robertson.
For the next 12-18 months, Scotty will commence working his way up the tournament ladder in a carefully orchestrated and managed campaign including a fulltime caddy, swing coach and sponsor support to bring his unique style of play to the PGA tour.
It is a perfect storm of opportunity. A 52 year old golfing marvel, who appears out of apparently nowhere, to achieve a level of competitiveness that warrants extra levels of attention, all compounded by a unique way to hold the golf club that will astound the golfing public.
